Why Does SEO Matter? Here’s Why!
Why does your business need a SEO expert? If your business does not contract an SEO agency, you are probably missing out.
Marketing is not often seen as a business asset. Instead, most business owners consider it an expense. However, we should consider marketing an investment.
Today, sales are even more marketing driven than they have ever been. But, marketing terms have changed. We don’t any longer talk about sending out flyers or promotional letters. Instead we talk about SEO optimisation. Let’s be honest, when we want to find a business we seldom flip through a local paper or the Yellow Pages – we search for the service we need using an online search engine.
Your business is not going to appear on the first page of Google unless you have optimised SEO on your website. The best way to do that is to get in touch with a professional SEO agency.
This Is How SEO Works
A professionally put together website is going to bring you more business. This is just a fact of life.
Yes, the content on your site needs to be geared towards people. You want your customers to engage with your site and contact you.
At the same time, the content has to be data driven. If you think of SEO as data, it is much easier to understand. After all, when you search for a service or business online, you enter data into a search engine.
Key factors that play a role include:
- Keyword analysis
- Backlinks
- Creative content creation using keywords
Keywords Rule Our World
As we all know, the pen is mightier than the sword. What are we saying here? We are saying that particular words have the ability to control your website’s ranking. Collectively they are called keywords.
Keywords are both single words and phrases. They are words and phrases that people use when they search for “stuff” online.
Unless you have the right ones related to your business as part of your website content, the general public can’t find your site.
That means you don’t get any business. If you want your business to be found among other websites, you need an SEO expert on board to help you to identify the right keywords and phrases for your business.
SEO Backlinking
Backlinking is another important marketing skill that an SEO agency can help you with. The trick is to make sure that backlinking enhances your SEO.
What are backlinks? They are elements linking back to other high quality websites. The idea is to enhance the SEO on your pages and backup statements made.
Content Creation
This is where SEO strategy plays a vital role. The keywords and phrases identified by your SEO expert are interwoven in the text on your website.
But, text is not the only form of content. Other forms of content include:
- Blogs
- Infographics
- Video
- Social Media
- Podcasts
- Newsletters
Final Thoughts
Stop and think about all of this for a moment and you realise that this is just marketing re-inventing itself.
Years ago, businesses did not hesitate to turn to marketing companies to help them with their advertising campaigns. Advertising grabbed potential customers’ attention and turned them into actual customers.
The difference is that this does not happen in paper format anymore – it happens digitally.
Marketing is now more data driven than it is has ever been. This is why your business needs a SEO expert and a professional SEO agency.
